1st Retail Price Increase in 15 Years as a Best Selling Gift Item

1st Retail Price Increase in 15 Years as a Best Selling Gift Item
Authored By Terrence Kelleman

Hey Mighty Wallet Retailers, 

2020 is the 15th Anniversary of when I first invented the Mighty Wallet. In all those years I have never increased the retail price. 

Due to rising costs of the Tyvek® material (over 15 years), new duties and customs fees and general rise in the cost of doing business, I have to raise the price of the Mighty Wallet to the industry standards for retail products. 

Over the years our costs have gone up and up. I never wanted to change the retail price but due to additional costs of duties significantly increasing this year, it’s made the $15 retail unsustainable. 

Before implementing this change I surveyed over 450 customers last year and asked them what they thought the ideal price of the Mighty Wallet should be. The result supported the price increase with a weighted average retail value of $17.12

By setting the new retail at $17.95, and offering our retailers an $8.50 wholesale price it gives you a better than keystone margin while also remaining competitively priced.

I hope you can support me with the first Mighty Wallet price increase in 15 years.

Best regards, 


Inventor & Founder


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